The App for Organizational Stories

February 21, 2019

It was hard enough to understand the shape of an organization before remote and asynchronous work.

Now that we see each other less often, our common communication tools and tech seem especially lackluster. They're not great at capturing the emotional component of interaction or the narrative arc of work.

Worse, many people are finding it harder to connect with their organizations, their colleagues, and the broader purpose behind their working hours.

I think of organizational storytelling as a remedy.

Organizational stories take many forms, including:

  • Analysis of customer / user comments on a product or service
  • Research reports
  • Strategic documents and manifestos
  • Processes and their continuous improvement
  • Agreements / Decisions
  • Perspectives on an aspect of the organization
  • Career roadmaps
  • Client histories for business development
  • Glassdoor employee review analysis

Stories link the past-present-future to help drive our work forward. They help us see and make sense of trends. They make room for perspective, diverse voices, and nuance in the interpretation and application of work. And stories are a platform for reflection and learning, allowing us to grow ourselves and our orgs.

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So where are all the organizational storytelling apps?

We've got spreadsheets & charts, budgets, presentations, documents, messaging channels, email, calendars, etc, - but little to help us knit them together.

What tools help us scan and sense the organization, to build of it the stories that are so vital to knowledge, expression, and creativity?

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All this to say I'm working on a solution in Coda.

It's a module in my organizational operating system to help people capture and synthesize story fragments, build stories around them, and share them throughout the org.

I'm looking for a few people kind enough to test it out - to find its sweet spots and its breaking points. If you know of anyone who uses org stories in their work, please share this article with them!

Here's a demo of the current prototype to get a better sense of its functionality:


For more info, reach out to me here.

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